Setup Google Search Engine Optimisation (SEO)

Site essentials
Google Search Console

Site essentials

Page head

Each page should have a <title> and <meta name="description"> tag.

<head>
  <title>Welcome - My Site</title>
  <meta name="description" content="Insert description here" />
</head>

For more information:

Robots.txt

The robots.txt file is checked by web crawlers to know what pages should and should not be crawled. The file can be found by navigating to /robots.txt on sites that have them. For more information visit https://www.robotstxt.org/robotstxt.html

Sitemap.xml

A sitemap is an XML file that tells web crawlers what pages there are on the site to be crawled. For example, the sitemap for this site is shown below

<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://xavieroh.vercel.app</loc>
  </url>
  <url>
   <loc>https://xavieroh.vercel.app/posts</loc>
  </url>
  <url>
   <loc>https://xavieroh.vercel.app/posts/convert-md-to-html</loc>
  </url>
  ...
  ...
  ...
</urlset>

Whenever there are changes to the sitemap, access the link below with your sitemap URL to request a crawl.

https://www.google.com/ping?sitemap=https://website.com/sitemap.xml

Lighthouse

Open up the developer console in chrome and run lighthouse on your site.

Improve the SEO score by following the best practices under the SEO section.